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News.

As evidenced by blog-turned-books such as Stuff White People Like, LOL Cats and The Dictionary the shortcut to a publishing deal involves a cult online following and a clearly defined niche. Two things that Scott Schuman's seminal street style blog The Sartorialist has in ample measure.

We previously reported on the book deal and now Schuman has offered a sneak peek at the tome via his blog.

He writes: "This has been a labor of love. Taking the pictures, editing the pictures, arranging the pictures, doing most of the writing while I was still in Phoenix after my Dad died. It's hard to put into words how one feels looking at their own work presented like this - so I won't even try.

I hope you enjoy the book and I will keep you posted about the book signing tour, the SartoriaLUST pop-up shops, and any other events surrounding the launch of the book."

You can pre-order the book here but if you're still undecided I'll let Fashion's finest push you over the edge.

'More people notice me in The Sartorialist column than in any other publication or website. Obviously the place to be seen!'
—Mario Testino

Scott doesn't just take pictures, he captures emotion. He is not just a photographer. He's a historian marking the feelings of this generation one photo at a time.
—Kanye West

During all the fashion weeks I am approached by many photographers, Scott is the only one who can ask me to cross the street for better light and I do it! I love his portraits.
—Carine Roitfeld, editor of French Vogue

Everybody loves being photographed by Scott Schuman. If he spots you in the crowd, whether in New York or Paris or Milan, it's a kind of validation. And everybody likes to see who he has photographed for The Sartorialist, because it's proof of his critical eye.
—Cathy Horyn, The New York Times

Via The Sartorialist

 
Posted on July 20, 2009 at 11:16pm by Ash.
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