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Dior's new fragrance ad, directed by Sofia Coppola, is an ode to Paris so whimsical the French Tourism Board should change the titles and claim it as their own.
Add one part Amelie, one part aspirational fantasy, a Brigitte Bardot backing track and a little less than 99 red balloons and you've got this Lula reader's wet dream. Buoyantly cutting between bike rides, patisserie jaunts, airy apartments and salacious encounters with strangers this is the kind of ethereal daydream shit that Sofia Coppola concocts on autopilot.
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