Hip Hop cross promotions are the best. You know why? Because selling out is encouraged (as it should be) which makes for batshit crazy endorsement deals that require a pound of weed and a wheel of fortune to conceive. Money making shouldn't be demonized and in Hip Hop at least, no one raises an eyebrow when superstars lend their name to seemingly unrelated products. I'm looking at you P "Proactiv" Diddy.
Anyway, the latest Hip Hop star to dabble with crazy cross promotional products is Snoop Dogg who's lent his voice to a Satellite Navigation System for TomTom GPS driving navigation systems. Snoop's voice work features some patented Snoopisms such as, and we're not making this up, "Keep left ahead, and you'll be bona fide" and "turn around when possible and keep it 'G', ya d-i-g?".
Best news of 2009? It certainly comes close. Here are some suggestions we hope to program in and if you have any let us know in the comments...
Turn la-fizzle ma nizzle.
With so much drama in the CBD it's kinda hard being on your current route, take a right here.
Back that thang up.
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