Following signature cocktails/campaigns with Kate Beckinsale and Zooey Deschanel, ABSOLUT Vodka have enlisted Yeah Yeah Yeahs frontwoman Karen O to front their latest vodka blend, ABSOLUT Wild Tea.

Esteemed duo Warren Du Preez and Nick Thornton Jones (Alexander McQueen, Yves Saint Laurent, Issey Miyake, Nike, BMW) shot the campaign and I'm pretty sure there's a live panther on set at one point. That'll fit the wild/exotic brief plus if I were to assign Karen O a power animal, black panther would be in the top five. Says Karen O: "I thought it'd be good to step out of my comfort zone and try new things".

Check out the behind the scenes footage below...