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Totally not into posting force fed "news" especially when the story comes from a fashion giant as big as Diesel. However when they're trying to get press for a party they're throwing with a lineup (N.E.R.D., M.I.A. and Hot Chip) and video ad as good as this I guess I just have to.
"Saturday, October 11, 2008. Diesel xXx will explode with a worldwide spectacular party taking place in 18 cities around the globe beginning in Tokyo. The party will successively move to Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo. The legendary event will take place on Pier 3 at the Brooklyn waterfront overlooking the Manhattan skyline."
The most brutal party promo vid to date?
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Why not just put a picture of a cat with a caption and call it an ad? Why not just visit 4chan and call it a campaign. Hell, visit the Encyclopedia Dramatica and call yourself a fucking advertising agency.