Features.

 

No this isn't the trailer for "The Bourne Resurrection: Bourne Again" but a new campaign video for Yohji Yamamoto's sports wear collaboration with Adidas, Y-3. The sorta chilling video champions sportswear as essential garb for fleeing rooftop snipers and paranoia.


adidas Y-3 Spring / Summer 2009 from adidas Fashion Group on Vimeo.

Y-3 explains: Y-3's campaign for Spring/Summer 2009 disregards convention in favor of a fresh perspective on the world. It is a look at a synthetic reality, an exploration of people's lives seen as a glimpse through the lens of omnipresent surveillance cameras. The accompanying Y-3 movie captures a mood of undiluted elegance, vibrancy and sophistication - the mood of Y-3. Filmed by Darren Lew with the creative direction of Doug Lloyd, it reveals the verve of the Y-3 lifestyle where high performance meets high fashion. Visit Y-3.com

Creative Director: Doug Lloyd, Lloyd & Co.
Art Director: Martin Sandberg, Lloyd & Co.
Director of Cinematography: Darren Lew
Editor: Theo Stanley
Video Editor: Zak Tucker
Music: Sam Wagster
Styling: Julia Von Boehm
Hair: Didier Malige
Make up: Diane Kendal
Models: Oliver Edwards/VNY Model Management and Constance Jablonski/Marilyn Agency
Set Design: Stefan Beckman
Location: Downtown LA

 
 
Posted on March 3, 2009 at 7:58pm by Ash.
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Comments.

ICECrush - Mar 03, 2009 at 08:41pm
The Y-3 collection looks so cool, but everything is sooo freakin' expensive! 

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