News.
American Apparel art? I know what you're thinking. This post will either cover a sleazy photography exhibition with half naked barely legals OR some pretentious idiot who's screen printed a handful of Am Appy tees with semen or something. Well Jumpy McConclusion I'll go with none of the above because this post is actually about a breathtaking installation comprised of 10,000 items of American Apparel clothing by LA based studio Ball-Nogues.
Design Boom explains: "Built To Wear" is a new installation by Ball-Nogues studio for the 2009 Shenzhen Hong Kong Biennale. The project is a collaboration between the studio and ethical clothing company, American Apparel with curator Beatrice Galilee. Using the help of organizers and group of 30 volunteers from Shenzhen, the result is a hanging architecturally scaled structure comprised from 10,000 items of clothing: baby dresses, bikinis, g-strings, muscle shirts, spaghetti tank tops and t-shirts manufactured by American Apparel, the largest garment factory operator in the united states.







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Comments.
at 09:40am
Put it this way Kristin- it's like if some guy took all of your money and cut it up to make origami out of it. Art? Sure. But I'm sure it'd piss you off.
I hope whoever thought of this gets cancer on Christmas.
at 11:34am
I think the concept is pretty fucking cool. You're only hating on it because its A.A.
at 12:40pm
Sure the colors are pretty, and yes, its big and elaborate, but there's no deep meaning being conveyed here... no message.. no substance.
at 12:40pm
its funny you say so because meaning in itself is only found subjectively. Als art is not just about message its also about the ability to render an idea, this is elaborate, and if you dont fid a message in the fact that 10k simple tshirts can form something with that much depth and composition, i mean, im disgusted with american apparel for their overpricing, their shady advertising, and the pretentiousness of the whole fashion hipster scene, but its just tshirts, and art shouldn't always be judged by who made it, it could havee been any other fucking teeshirts, but i think merican apparel is the only simple teeshirt company, with enough market intrest to invest in this project.
also on the whole "OMFG THIS COULD HAVE CLOTHED PEOPLE" argument. that's just moronic. This amount of clothes is miniscule compared to the amount of clothes that are thrown out every day, and its especially miniscule, compared to the warehouses filled to the limit with food just rotting away to artificially keep up the prices.
also people aguiong that this is just advertising, are just spineless sheep. i saw thi, it did not make me wanan buy american apparel, people are so aafraid of hidden advertising, because they are too much in a nobrain state of mind to just fucking consume every bit of shallow information in their subconcious.
with the exception of the mass of people who've been brought up to not think for themselves and just accept this 21st century depression as a fucking law of nature, following advertising is a personal choice.
Personal views to the installation: i can imagine how amazing it must be walking down along the shape and seeing a constant flow of changing colors pattern and depth, very psychedelic!
at 11:08pm
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what a giant waste. that looks like shit.
at 08:55pm