What follows is essentially a thinly-veiled music video disguised as a short film for the titular track from Lady Gaga's third album of the same name, ARTPOP. Directed and shot by dynamic fashion image-makers Inez & Vinoodh, who also directed the performer's 'Applause' music video, it's a fairly simple though nonetheless captivating portrait of the singer's many bewigged guises for her most ambitious album to date. Very fashan.