We'll keep this especially - and appropriately - brief. World's Greatest Luncher, Kate Waterhouse, has today revealed that gal pal about town Lara Bingle will be launching a fashion label in the same vein as faux-Francophile Elle McPherson and her Intimates range, or every other capable Australian model who has designed under/swimwear (all of them). It's a not entirely surprising stroke of entrepreneurism similar to Miranda Kerr and her KORA Organics line, which consists of fancy soap that will not make you look like her, or previous forays Bingle has embarked on into eyewear design.

Ever the relentless go-getter, Bingle reportedly approached Kerr's startup partner George Moskos with the business proposition to design "a luxurious, affordable collection that empowers women and makes them feel sexy in their lingerie."

Moskos revealed that Bingle has been very "hands on" in the developmental stages of the process so far, and that her passion for fashion, adoring fan base and ability to wear clothes well puts her in good stead for her latest business endeavour, getting in your pants. 

The more you know.


via Fairfax, photo by Graham Denholm via Getty