Competitive fashion design? Sure, why not. The concept was developed by Australian company Woolmark for which top emerging designers from around the world conceive and create collections using Australian Merino wool (wool is a billion dollar business in Oz).

Sydney based Dion Lee was selected to represent Australia for The International Woolmark Award announced at London Fashion Week on Sunday, and although he didn't win - Belgian Christian Wijnants took out the major prize - the 26-year-old womenswear visionary produced a collection that showed off his extraordinary gift for pattern-making, construction and detail.

Take a look at Lee's fantastic finalist collection which he presented before a panel of judges including Tim Blanks, Donatella Versace, Victoria Beckham and Franca Sozzani, modeled by familiar Australian face Cassi van den Dungen and photographed by Stephen Ward.