Canadian stunner Coco Rocha is set to temporarily assume content management duties on sass & bide’s website as part of a campaign for the brand's 2013 Autumn/Winter collection, Loveshady.

As the newest ambassador for Heidi Middleton and Sarah Jane Clarke's fashion empire, Coco will be master of all sass & bide social media channels for five days beginning January 28. This will primarily involve Coco snapping and posting photos of herself, styled in the new collection, and giving us insight into the daily life and musings of an off-duty supermodel.

Judging from the sneak peeks released on sassandbide.com in the countdown to the takeover, Loveshady is looking good. Encompassing the kind of obscure shapes, tribal patterns and strong feminine looks that we’ve come to expect from the label, Coco looks super charming in every piece.

With only three days to go until the take over launches, follow sass & bide on Twitter and use the hash tag #cocotakesover to get involved.



Words by Stephanie Squadrito