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NOM*d is like that kid in high school who owns being a misfit so hard that they’re actually ten times cooler than anyone else. Never a label to follow the crowd or cave into anything vaguely reeking of the word ‘trend’, the New Zealand label’s SS11/12 output could be described as sporty cross cyber goth with androgynous undertones.

Titled “Shatter”, this collection seeks to subvert the norms. It shatters those pesky fashion rules which say that wearing bike pants under dresses is exclusively for the prepubescent; that a hem isn’t allowed to have arm-holes like a t-shirt, or that lace and sportswear mesh can’t hang out on the same garment. NOM*d says screw it, and do it all at once. Add to that tongue-in-cheek touches like the coated shirt that is actually a bag but is worn as a dress and some expert layering which would make Yohji Yamamoto proud, and you have yourself one very cool misfit.

Also keep an eye out for NOM*d Iconic - a separate range of cult NOM*d pieces revisited from the archives - which is soon to launch in Australia.

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Words by Ingrid Kesa

 
 
Posted on July 6, 2011 at 12:14pm by Kellie.
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