Team GB gold medalists including Victoria Pendleton, Sir Chris Hoy and Jessica Ennis have taken time from renegotiating their tea endorsements and seeing how many clubs they can get into by flashing a gold medal to perform a lip-synched version of Queen's "Don't Stop Me Now", presumably to humble brag in song, reaffirm their own British-ness and remind us of how many times we placed second to their coalition of the winning. Bastards.

David Beckham also cameos as the ad's musical director, but the real Great Briton is effervescent track and field golden girl Ennis who is one member of the enemy we just can't hate. Fuck you, Great Britain.