Pedestrian monthly Group Activity - Hip Hop Dance Class.

WHAT IS PEDESTRIAN?
Pedestrian started life in 2005 as the world’s first DVD magazine. Back then we called it a Plastizine; you probably knew it as the free DVD that featured all your favourite bands, designers, artists, models, DJs, actors and assorted creative vagabonds. We profiled The Presets years before they won an ARIA. We interviewed Ksubi when they still spelt it with a T. We featured Miranda Kerr before she became a Victoria’s Secret Angel. Hell, we even went to Africa once... it was crazy.

Then this thing called the Internet came along and seduced us with its bright colours, embeddable videos and downloadable MP3’s; so in 2008 we created www.pedestrian.tv - the digital
House of Pop Culture.

In the four years since we launched, the site has grown to become one of Australia’s most trusted sources for pop culture news, and featured cultural icons like Jay-Z, Sass & Bide, Florence & the Machine, Wikileaks founder Julian Assange, supermodel Kate Moss & porn star Sasha Grey.

Pedestrian’s media properties, not unlike Medusa’s head, is a dangerous, multifaceted beast which includes a daily and weekly e-newsletter, a mobile site, a creative jobs website, and above all, our digital home of all things pop culture - pedestrian.tv. Upon viewing however, our content has yet to turn anyone into stone.

Our newsletter is a daily briefing on the latest news in music, fashion, art, film, design and culture. From interviews with Australia’s best young designers to essays on the flaws of Australian music awards, Pedestrian creates content that informs, entertains and stimulates our readers. Pedestrian’s mobile website is a handy optimized version of its more in-depth older brother. This way you can access our rainbow-coloured digital goodness 24/7.

Don’t Forget To Smile :) is Pedestrian’s in-house content agency. Since its inception in 2009 Don’t Forget to Smile has produced entertaining award-winning content for a variety of clients including Virgin Mobile, V Energy Drink, Sprite, Honda and many more. We currently produce and manage all of the social media and digital content for Sportsgirl and ABSOLUT Vodka.

2012 pedestrian.tv  media kit - click here to download PDF.